10 Black Beauty and Skincare US Brands to Follow
These past few months, we’ve seen people around the world rally to fight in contradiction of systemic racism everywhere. This movement was called #BlackLivesMatter movement.
Many people joined the cause, but as the motion slows, it’s important that we all stay committed to encouraging racial justice in the long term. As a part of both helping and showing my solidarity helping bridge the economic inequalities that Black and minority ethnic individuals suffer from, and supporting Black creatives in their work.
I’ve compiled 10 of some of my many favourite Black-owned beauty brands that are dedicated to ethical and sustainable practices — all while creating beautiful products that are kind and covering everything from pigmented palettes through to out of control skincare bundling.
1. Hyper Skin - is a brand “hyper-focused on treating the needs of people of colour,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric and bearberry.
According to reviews, it is highly recommended to anyone who has uneven skin tone, dark spots and scars. It also helps in minimising breakouts. This product will help you say goodbye to dull skin.
2. BeautyStat Cosmetics - A lightweight gel-cream formulated with 20% pure and stable vitamin C for brighter, firmer, and more even-looking skin.
I did my research on vitamin c serums that contain 20% pure L-ascorbic acid and came across the Beautystat brand. The owner has two patents on the product, and is a former cosmetic chemist for a leading cosmetic brand. It is a high-quality product with nice packaging and it's all natural. Perfect for anti-aging and brightening.
3. Ace Beautè - High pigmented soft shadows with a creamy texture specially designed for ultimate colour pay-off. These shadows provide bold colour in one swipe without fallout, creasing or fading.
Glimmer Shadow Bundle Set - Cotton Candy, Iced Latte, Huckleberry & French Vanilla is an amazing product with beautiful colours. The colours are extremely pigmented and buttery. They are easy to blend out. The colours are beautiful and long lasting.
4. The Lip Bar - is a vegan and cruelty-free beauty brand that exists to help change the way you think about beauty. It was launched in 2012. Melissa Butler, The Lip Bar founder, said she started The Lip Bar in her kitchen while working on Wall Street because she was tired of the beauty industry's lack of diversity, lack of inclusion and excessive amounts of unnecessary chemicals. This product is a clear reminder that dreams do come true and you are the standard of your own beauty.
5. Pat McGrath Labs – Brand founder Pat McGrath, the "Mother of Makeup," needs no introduction. Each formula – be it lipstick, eyeshadow or highlighter – from Pat McGrath Labs is masterminded by the Mother of make-up (aka Pat McGrath) and her adventurous, innovative approach to beauty.
Her lip kits are amazing, I bet it’s so much better than those from other brands. Her highlighters are really shiny like crystal gems. The product packaging is so unique and chic.
6. Coloured Raine Cosmetics – This amazing brand made its debut in 2013, when founder Loraine R. Dowdy ditched her job in the finance industry to follow her dreams of starting her own makeup brand. A black-owned brand which champions self-expression and diversity, and especially focuses on bringing beautiful shades to women of color.
A cruelty-free cosmetic made in the USA. Moisturizing lipsticks, eyeshadows, palettes, highlighters, eyelashes, and more. Formulated for all skin tones.
7. TPH by Taraji – A brand founded by actor Taraji P. Henson. She created her own line which spans across scalp care, cleansers, treatments, and stylers for all hair types — natural hair, wigs, installs, braids, locks, straight hair, wavy hair, and curly hair.
"Yes, I'm a Black woman, and I'm always going to stick up for us first because we get left behind, but I want this to be all-inclusive," Henson
8. Epara Skincare - According to the brand, "Epara means 'to cocoon oneself' in the Nigerian dialect of Ebira." Hence, the focus on a scarce area of the skin-care market: luxury skin-care products that could provide to the underserved needs of women of color. Founder Ozohu Adoh grew up in Nigeria, earned her MBA at Oxford University, and started working with a lab in the U.K. to develop formulas made with organic ingredients from Africa to treat not only her own dry, uneven skin instigated by follicular eczema, but other issues women of colour faced — including discolouration caused by the sun, free radicals, and air pollution.
The range of their products includes Moisturising Face Cream, Hydrating Serum and Eye Serum. According to reviews, their products are wildly impressive for its brightening powers and hydration.
9. Pattern Beauty - Known as a celebrity hair icon, Tracee Ellis Ross launched her own hair-care line — a long-time dream of hers — called Pattern Beauty for people with curls ranging from type 3 & type 4 curl textures. This haircare brand is dedicated in adding hydration, moisture & definition for curly, coily and tight textured hair.
This product is centered around the celebration of Black Beauty and is an active space for uplifting & loving our authentic beauty.
10. Undefined Beauty - Before starting Undefined Beauty, founder Dorian Morris worked in the industry for huge companies like Sephora, Kendo (who owns Fenty Beauty, among other major labels), and CoverGirl. She then took what she learned and used it to create her own "beauty baby," if you will, which resulted in a CBD-infused lineup of skin-care and makeup products.
In addition to the popular hemp derivative, the brand's products also contain ingredients like shea butter, jojoba oil, coconut oil, and natural fruit extracts for flavour. The whole collection is made without sulfates, artificial dyes or fragrances, and is 100 percent vegan.